SEHR Essential was founded in June 2020. Our mission is to provide home goods made from sensible, safe, and simple ingredients that you can feel good about using.
Meet the Founders
Ethan graduated from Michigan Tech with a B.S. in Electrical Engineering and a B.S in Mechanical Engineering in May 2019. Throughout college he had several engineering internships including a summer working in Berlin, Germany. He is currently working full-time as an engineer at a battery manufacturer in the Detroit area.
Outdoor activities have always been among Ethan's passions, which led him to join Mont Ripley Ski Patrol while he was a student at Michigan Tech. While at school, he was also a member of the MTU Rowing Club for two years.
Since his days running the garage sale lemonade stand, he has always had an entrepreneurial spirit in him. Ethan is excited to help build SEHR into a successful brand in the home goods industry.
Caitlin also graduated from Michigan Tech with a B.S. in Electrical Engineering as well as minor in German in May 2019, but has taken a detour from the usual path of an MTU grad. Currently, she works in supply chain for her full-time job and will be rotating to a marketing role in December.
Graphic design, crafting, and baking have been passions of hers for years ! Manufacturing candles combines all three. Melting the wax, heating to a specific temperature, and adding the fragrances is almost like baking. A handful of SEHR's candles are food/drink based and it really does smell like someone is baking a pie, cookies, or blending a cocktail! Every scent script is hand-lettered on her iPad and digitally rendered to design our labels - which are also printed, cut, and adhered by Caitlin and Ethan!
She developed her passion for small business when she opened her first shop on Etsy in January 2015, called thePlangineer. She designed, cut, and shipped planner stickers all over the world. Caitlin is so excited to start this new venture and see where it leads her.